eCommerce Email Marketing Agency

Engage prospects, retain customers, drive revenue.

An underutilized revenue stream

Email marketing is undeniably powerful for e-commerce stores, but most brands are still underutilizing it.

Running a successful email marketing program requires a winning strategy, flawless execution, and continuous optimization. You need to send the right email to the right person at the right time.

That’s where we come in.

We use a proven, data-driven process to help our clients generate 30-50% of their e-commerce revenue through email.

How we drive 30-50% of total revenue via email marketing

We’ll dive into more detail below, but here’s our process from a high level:

Send 4-12 campaigns per month that generate 10-25% of total revenue
Implement 5-10 flows that generate 10-25% of total revenue
Use targeted pop-ups to get email collection rate to 5-10%
Continuous optimization to meet and exceed our benchmarks

Keep scrolling to see the exact process we use to get your email marketing generating 30-50% of total revenue.

Already interested? Book a free discovery call to get started.

"We have more leads coming in than ever before"

“Sparklite has improved our digital strategy greatly. Our campaigns are converting at a much higher level and a much lower cost. We have more leads coming in than ever before.”

Blake Fontana

Frank Jewelers

Our Email Marketing Process

Email Campaigns

Sending too few campaigns is the most common mistake brands make.

Sending 4 to 20 campaigns monthly is advisable to remain top-of-mind amidst the clutter of your customers’ inboxes.

We start with 4 and increase carefully until we see diminishing returns while making sure your campaigns are:

Frequent enough to maximize revenue
High quality
Relevant (this is where segmentation comes in)

The optimal volume ultimately depends on the size and segmentation of your list. More segmentation allows for more campaigns as they can be sent to specific segments instead of your entire list.

If your business is generating $250,000+ per month, you’ll likely have advanced segmentation for your campaigns. However, if you’re earning below $100k per month, you’ll probably use fewer segments.

Flows

Email automation, also known as flows, are behavior-triggered emails. They are a crucial piece of email marketing and generate the majority of your email revenue, typically 15-25%.

Never “set and forget” your flows. They need regular updates and optimization, ideally every three months.

Successful email marketing doesn’t hinge on a single solution. It’s the combination of hundreds of small strategies. Having numerous, highly effective automated emails is vital to your success. Here are some examples of flows we implement:

Welcome Flow – sent to new subscribers
Abandonment Flows – triggered when users abandon specific actions
- Checkout Abandonment – started checkout but did not complete transaction
- Cart Abandonment – added items to cart but did not check out
- Browse Abandonment – browsed products on the website but did not add to cart
Post Purchase – sent after a purchase is made with different variants based on first-time buyers, repeat customers, or VIP customers
Replenishment – sent when a product is likely running out
Expected Date of Next Order – uses Klaviyo predictive analytics to calculate when someone is most likely to purchase
Back in Stock – notify customers when items are back in stock
Win Back – for customers who have not purchased in a long time
Birthday – gives customers a special deal for their birthday
Anniversary – rewards customers on special dates like first purchase or subscription anniversary

Email Collection

Having one pop-up won’t cut it.

We implement a variety of highly personalized email collection forms to get your email collection rate to 5-10%. These pop-ups are based on a variety of factors:

Referring traffic sources (e.g., Youtube, Instagram, Facebook, LinkedIn, specific blog posts, etc.)
Landing page on your website (Offer a lead magnet or promotion that matches the intent of the landing page)
Exit intent (combat site abandonment with strong exit intent forms)

For each of these forms, we do rigorous A/B testing to determine the optimal copy, creative, delay, size, offer, etc. for each signup form.

Continuous Optimization

Our email marketing approach is data-driven and rigorously tested.

After the initial implementation of core flows, campaigns, and email capture forms, we begin our optimization process until we hit our target metrics.

We use the framework above to continuously test, analyze, and optimize every aspect of your email marketing.

For every test, we ensure enough data is collected for statistical significance. Results are then evaluated not just by click rate, but most importantly by purchases. If click rate increases but total revenue decreases, the test fails. Purchase metrics always take priority.

All test results are logged into a mastersheet to help guide future decisions and tests.

This is a never-ending process, and these incremental gains are what help us generate 30-50% of your revenue through email.

Email Samples

Ready to get started?

Book a free strategy call to learn how we can grow your email marketing revenue.