# Sparklite Agency | SEO & Email Marketing > We grow e-commerce stores. --- ## Pages - [Partner Directory](https://sparklite.co/resource-directory/): - [Advanced Spectral Technology](https://sparklite.co/success-stories/advanced-spectral-technology/): CASE STUDY Advanced Spectral Technology Advanced Spectral Technology (AST) delivers cutting-edge solutions for manufacturing and development environments, backed by their... - [People Equation](https://sparklite.co/success-stories/law-firm-3-2/): CASE STUDY People Equation People Equation helps organizations build stronger leaders through strategic communication consulting. While they had deep expertise... - [Fashion Retailer](https://sparklite.co/success-stories/law-firm-3-2-2/): CASE STUDY Fashion eCommerce Rising ad costs were eating into this fashion brand's profits, pushing them to find more sustainable... - [Law Firm](https://sparklite.co/success-stories/law-firm/): CASE STUDY Law Firm A growing family law firm in the US wanted to help more clients find their services... - [Frank Jewelers](https://sparklite.co/success-stories/frank-jewelers/): CASE STUDY Frank Jewelers Frank Jewelers is a family-owned jewelry retailer that started an e-commerce store to expand outside of... - [Collin Street Bakery](https://sparklite.co/success-stories/collin-street-bakery/): CASE STUDY Collin Street Bakery Collin Street Bakery is a family-owned and operated bakery that’s been baking world-famous desserts since... - [InPower Coaching Case Study](https://sparklite.co/success-stories/inpower-coaching/): CASE STUDY InPower Coaching InPower Coaching helps organizations build stronger teams through engagement and empowerment coaching. While their mission resonated... - [Whitelabel Solutions](https://sparklite.co/whitelabel-seo-services/): Add high-margin SEO services to your agency without hiring a single person. Contact us to learn about our whitelabel SEO services. - [SEO ROI Calculator](https://sparklite.co/seo-roi-calculator/): Use our free SEO ROI calculator to quickly determine the Return on Investment of your Search Engine Optimization efforts. - [Consultation](https://sparklite.co/consultation/): Book a Call - [Email Marketing](https://sparklite.co/email-marketing/): Step up your eCommerce email marketing game. We build campaigns and flows that will drive 30-50% of your store's revenue. - [Success Stories](https://sparklite.co/success-stories/): We've driven millions of dollars in revenue for our customers, and they keep coming back for more. Want to be our next success story? - [Search Engine Optimization](https://sparklite.co/search-engine-optimization/): Data-driven SEO agency in Fort Worth, TX. Our SEO services use data and proven best practices to drive more revenue for your business. - [Content Marketing](https://sparklite.co/content-marketing/): Done-for-you content marketing services to deliver engaging, SEO-optimized content. We do it all so you can focus on your business. - [Contact](https://sparklite.co/contact/): Want more revenue? Get a free strategy call to find out how we can help you grow. Don't wait! - [About](https://sparklite.co/about/): Small Ageny. Big Results. Sparklite is a digital marketing agency that helps eCommerce and online businesses grow. - [Home](https://sparklite.co/): We’re a data-driven digital marketing agency focused on sustainably growth for e-commerce businesses. We've driven millions in revenue for e-com --- ## Posts - [Hello world!](https://sparklite.co/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing! --- # # Detailed Content ## Pages ### Partner Directory - Published: 2025-04-02 - Modified: 2025-04-02 - URL: https://sparklite.co/resource-directory/ --- ### Advanced Spectral Technology - Published: 2025-01-28 - Modified: 2025-01-29 - URL: https://sparklite.co/success-stories/advanced-spectral-technology/ CASE STUDY Advanced Spectral Technology Advanced Spectral Technology (AST) delivers cutting-edge solutions for manufacturing and development environments, backed by their team of experienced engineers and technologists. While they successfully grew through trade shows and direct sales, they recognized the need to reach new customers online. They partnered with Sparklite to build their digital marketing presence and create new sales channels beyond traditional in-person networking. Increase in organic traffic 0 % More page 1 rankings 0 % The Results Sparklite helped AST break into the digital space, even in their highly specialized B2B market. By targeting the right technical keywords and optimizing their content, we increased their organic traffic by 62%. More importantly, these improvements helped AST rank for valuable industry terms that attracted multiple leads from Fortune 500 companies, proving that digital marketing could deliver the same high-caliber prospects as their traditional sales channels. "They provide timely delivery, excellent communication skills, and great product and service. " Randy Anderson VP of Business Development Want to be our next success story? Book a free strategy call to learn how we can get you ranking. Let's Talk --- ### People Equation - Published: 2025-01-28 - Modified: 2025-01-29 - URL: https://sparklite.co/success-stories/law-firm-3-2/ CASE STUDY People Equation People Equation helps organizations build stronger leaders through strategic communication consulting. While they had deep expertise and valuable content, they weren't reaching enough potential clients through search engines. They partnered with Sparklite to amplify their online presence and turn their thought leadership into a stronger source of leads. More new email subscribers 0 x More page 1 rankings 0 % Increase in organic traffic 0 % The Results We fixed critical on-page SEO issues, optimized existing content, and created more impactful email capture forms to generate more leads. The impact was dramatic - within six months, their email subscriber list grew five-fold, and their organic traffic increased significantly. "a five-fold increase in email subscribers" Sparklite helped People Equation align content strategy and optimize articles for SEO, which resulted in increased organic website traffic. Within a six month time frame, Keegan and his team helped us achieve a five-fold increase in email subscribers, which is astounding! Jennifer Miller CEO, People Equation Want to be our next success story? Book a free strategy call to learn how we can get you ranking. Let's Talk --- ### Fashion Retailer - Published: 2025-01-28 - Modified: 2025-01-29 - URL: https://sparklite.co/success-stories/law-firm-3-2-2/ CASE STUDY Fashion eCommerce Rising ad costs were eating into this fashion brand's profits, pushing them to find more sustainable ways to grow. They partnered with Sparklite to build two reliable revenue channels: email marketing to strengthen customer relationships and drive repeat sales, and SEO to attract new shoppers without paying for every click. Increase in email revenue 0 % Increased Email Click Rate 0 % Increased Placed Order Rate 0 % More organic traffic in 90 days 0 % The Results Through 90 days of rigorous testing and optimization, we transformed their digital performance. Our optimized email variants generated 68% more revenue than the original versions. Email engagement soared across the board, and bounce rates and spam complaints were cut in half, creating a healthier email program. Meanwhile, our on-page SEO optimizations drove organic traffic up by 23%. Want to be our next success story? Book a free strategy call to learn how we can get you ranking. Let's Talk --- ### Law Firm - Published: 2025-01-28 - Modified: 2025-01-29 - URL: https://sparklite.co/success-stories/law-firm/ CASE STUDY Law Firm A growing family law firm in the US wanted to help more clients find their services online. While they had built a strong reputation through word-of-mouth referrals, they needed to expand their reach through search engines to compete with larger firms in their market and connect with potential clients actively searching for family law services. Increase in page 1 rankings 0 % Increase in organic traffic 0 % The Results We boosted their local search presence through strategic optimizations of their website, Google Business Profile, and local citations. By implementing technical improvements like schema markup and following E-E-A-T best practices, we helped showcase their expertise to both potential clients and search engines. The results came quickly - in just 6 months, their page 1 rankings jumped by 261%, putting their services in front of more people seeking family law help. Want to be our next success story? Book a free strategy call to learn how we can get you ranking. Let's Talk --- ### Frank Jewelers - Published: 2025-01-28 - Modified: 2025-01-29 - URL: https://sparklite.co/success-stories/frank-jewelers/ CASE STUDY Frank Jewelers Frank Jewelers is a family-owned jewelry retailer that started an e-commerce store to expand outside of their local market. They partnered with Sparklite to reach new audiences through email marketing and SEO. Increase in email subscribers 0 % Keyword rankings on page 1 0 + Average email open rate 0 % The Results Frank Jewelers expanded their reach far beyond their local market through Sparklite's focus on email marketing and SEO. By growing their email list and using smart segmentation to boost engagement, they built stronger relationships with customers between purchases. Meanwhile, they now rank on page 1 for competitive national jewelry terms, putting them head-to-head with major retailers and bringing their expert craftsmanship to a nationwide audience. "We have more leads coming in than ever before. " “Sparklite has improved our digital strategy greatly. Our campaigns are converting at a much higher level and a much lower cost. We have more leads coming in than ever before. ” Blake Fontana Frank Jewelers Want to be our next success story? Book a free strategy call to learn how we can get you ranking. Let's Talk --- ### Collin Street Bakery - Published: 2025-01-28 - Modified: 2025-01-29 - URL: https://sparklite.co/success-stories/collin-street-bakery/ CASE STUDY Collin Street Bakery Collin Street Bakery is a family-owned and operated bakery that’s been baking world-famous desserts since 1896. Sparklite was a key player in growing Collin Street Bakery’s e-commerce presence and helping transition their customer acquisition from direct mail to digital channels. Increase in email revenue 0 % Of new customers from digital 0 %+ Increase in BF/CM revenue 0 %+ The Results Collin Street Bakery transformed their business by looking beyond traditional direct mail and investing heavily in digital marketing. The shift paid off dramatically - they now acquire over 90% of new customers through digital channels, slashing customer acquisition costs while reaching a broader audience than their old direct mail campaigns ever could. "I highly recommend Sparklite to any person or business that is looking to increase online revenue. They are very smart e-commerce experts that demand process-driven results. I’ve had the pleasure of working with them for almost 4 years at Collin Street Bakery. They are always team players, willing to work hard and use their expertise to bring value and innovative ideas to any project. " James Manning CMO, Collin Street Bakery Want to be our next success story? Book a free strategy call to learn how we can get you ranking. Let's Talk --- ### InPower Coaching Case Study - Published: 2025-01-27 - Modified: 2025-01-29 - URL: https://sparklite.co/success-stories/inpower-coaching/ CASE STUDY InPower Coaching InPower Coaching helps organizations build stronger teams through engagement and empowerment coaching. While their mission resonated with clients, they weren't getting enough leads to fuel their growth goals. They partnered with Sparklite to boost their lead generation through SEO, needing everything from content strategy and optimization to technical improvements to help potential clients find them online. Increase in organic traffic 0 % of leads from organic traffic 0 % Keyword rankings on page 1 0 ROI on SEO 0 x The Results We took a comprehensive approach to boost InPower's search visibility: identifying untapped ranking opportunities in the coaching space, optimizing service pages, refreshing outdated blog content with current insights, building a strong network of internal links, and fixing technical roadblocks that were holding back their rankings. The impact? SEO now generates over 50% of InPower Coaching's new leads, delivering a 1000x return on their SEO investment. "They’ve been the ideal partner" I’ve enjoyed my partnership with Sparklite over several years now as they’ve helped me strategize a successful, SEO-based lead generation campaign that now accounts for well over half my business. They’ve been the ideal partner to help me refine my online presence through site upgrades and transitions demanded by ever-changing technology and digital marketing best practices. Dana Theus CEO, InPower Coaching Want to be our next success story? Book a free strategy call to learn how we can get you ranking. Let's Talk --- ### Whitelabel Solutions > Add high-margin SEO services to your agency without hiring a single person. Contact us to learn about our whitelabel SEO services. - Published: 2025-01-09 - Modified: 2025-04-07 - URL: https://sparklite.co/whitelabel-seo-services/ White Label SEO Add high-margin SEO services to your agency without hiring a single person Scale your agency without the overhead Every agency owner knows the potential of SEO. But building an in-house team? That's a $20,000+ monthly investment in salaries alone. Finding and keeping talented SEO specialists feels like a never-ending battle. And while you're juggling campaign management, your core business growth takes a back seat. Worst of all, one misstep in SEO strategy could shatter the client trust you've worked so hard to build. With our white-label SEO services, we work invisibly as your behind-the-scenes SEO team. You maintain client relationships while we handle everything else. Sell our proven SEO services under your own brand. Leverage processes that have generated millions in revenue. Share crystal-clear reports your clients will love. Get expert implementation without the crushing overhead of an in-house team. Simple as that. You sell, we deliver You're great at closing deals and building client relationships. That's where you shine. We're great at driving SEO results that make those clients stick around. Let's each do what we do best - you handle the sales, we'll handle the SEO delivery. No fluff, just a partnership that helps both our businesses grow. "Beyond anything I could have asked for" "Sparklite has transformed my SEO services beyond anything I could have asked for. Their hard work, communication, knowledge, and approach have made a massive impact on my business and given us a robust SEO offering that we had struggled to... --- ### SEO ROI Calculator > Use our free SEO ROI calculator to quickly determine the Return on Investment of your Search Engine Optimization efforts. - Published: 2024-09-12 - Modified: 2025-02-10 - URL: https://sparklite.co/seo-roi-calculator/ Free SEO ROI Calculator Search Engine Optimization (SEO) is a powerful tool for driving organic traffic and increasing revenue. But how do you know if your SEO efforts are paying off? That's where calculating your SEO ROI comes in. Why Calculate SEO ROI? Justify Your Investment: Demonstrating a positive ROI helps justify your SEO budget to stakeholders or clients. Optimize Strategies: Understanding which tactics yield the best returns allows you to focus your efforts more effectively. Compare with Other Channels: SEO ROI helps you compare the effectiveness of organic search against other marketing channels like PPC or social media. At its core, the ROI formula is simple:ROI = (Gain from Investment - Cost of Investment) / Cost of InvestmentNote: This tool is intended to give a quick ROI figure. There are ways to calculate a more exact number, but it requires a lot of time and data. How to Calculate the ROI of SEO Step 1: Determine Your Current Organic TrafficUse Google Analytics or a similar tool to find your current monthly organic search traffic. Focus on non-branded search terms to isolate the impact of your SEO efforts. Step 2: Estimate Traffic IncreaseBased on your SEO strategy and historical data, estimate the percentage increase in organic traffic you expect to achieve. Be realistic - SEO is a long-term game. Step 3: Calculate Conversion RateDivide the number of conversions from organic search by the total organic search visitors. For example, if you have 10,000 organic visitors and 250 conversions, your conversion... --- ### Consultation - Published: 2023-07-18 - Modified: 2025-01-08 - URL: https://sparklite.co/consultation/ Book a Call --- ### Email Marketing > Step up your eCommerce email marketing game. We build campaigns and flows that will drive 30-50% of your store's revenue. - Published: 2022-07-14 - Modified: 2025-01-29 - URL: https://sparklite.co/email-marketing/ eCommerce Email Marketing Agency Engage prospects, retain customers, drive revenue. An underutilized revenue stream Email marketing is undeniably powerful for e-commerce stores, but most brands are still underutilizing it. Running a successful email marketing program requires a winning strategy, flawless execution, and continuous optimization. You need to send the right email to the right person at the right time. That's where we come in. We use a proven, data-driven process to help our clients generate 30-50% of their e-commerce revenue through email. How we drive 30-50% of total revenue via email marketing We'll dive into more detail below, but here's our process from a high level:Send 4-12 campaigns per month that generate 10-25% of total revenue Implement 5-10 flows that generate 10-25% of total revenueUse targeted pop-ups to get email collection rate to 5-10% Continuous optimization to meet and exceed our benchmarks Keep scrolling to see the exact process we use to get your email marketing generating 30-50% of total revenue. Already interested? Book a free discovery call to get started. Book a Call "We have more leads coming in than ever before" “Sparklite has improved our digital strategy greatly. Our campaigns are converting at a much higher level and a much lower cost. We have more leads coming in than ever before. ” Blake Fontana Frank Jewelers Our Email Marketing Process Email Campaigns Sending too few campaigns is the most common mistake brands make.   Sending 4 to 20 campaigns monthly is advisable to remain top-of-mind amidst the clutter... --- ### Success Stories > We've driven millions of dollars in revenue for our customers, and they keep coming back for more. Want to be our next success story? - Published: 2022-05-11 - Modified: 2025-01-28 - URL: https://sparklite.co/success-stories/ Success Stories We’ve driven millions of dollars in revenue for our customers. Want to be our next success story? InPower Coaching SEO Learn More Law Firm SEO Learn More Advanced Spectral Technology SEO Learn More eCommerce Fashion SEO & Email Marketing Learn More Frank Jewelers SEO & Email Marketing Learn More Collin Street Bakery Strategy, Email, SEO Learn More People Equation SEO & Email Marketing Learn More --- ### Search Engine Optimization > Data-driven SEO agency in Fort Worth, TX. Our SEO services use data and proven best practices to drive more revenue for your business. - Published: 2022-05-11 - Modified: 2025-01-29 - URL: https://sparklite.co/search-engine-optimization/ Full-Service SEO Expert SEO. Proven profits. SEO that drives real revenue Traffic and rankings are important metrics, but they ultimately don’t matter unless they increase your bottom line. SEO isn't magic, it's science. We use data and proven best practices to increase your revenue by optimizing your existing web pages and content to rank well in search engines. Our comprehensive approach combines on-page and technical optimizations with a thoughtful content strategy to increase organic rankings and acquire new customers. Don’t bet your business on paid advertising. Advertising costs have increased as much as 300% in the past two years, and they’ll continue eating your margins. It’s time to start investing in the long-term growth of your business. SEO Services SEO Strategy SEO without a proper strategy delivers lackluster results. We combine on-page and technical optimizations with a thoughtful content strategy to increase organic rankings and acquire new customers. SEO Audit A detailed SEO audit is necessary to understand your current performance, identify technical issues, and find opportunities for improvement. Running this audit gives us an actionable list to improve your SEO. Keyword Research SEO is all about optimizing for target keywords, but how do you know which ones to target? We identify and map the keywords that your potential customers are searching to help launch successful SEO campaigns. On-page SEO What's on the page matters most - this includes content, headings, meta tags, images, schema markup, conversion rate optimizations, and more. We optimize every last detail to ensure your pages... --- ### Content Marketing > Done-for-you content marketing services to deliver engaging, SEO-optimized content. We do it all so you can focus on your business. - Published: 2022-05-11 - Modified: 2025-01-09 - URL: https://sparklite.co/content-marketing/ Content Marketing Done-for-you content marketing services to deliver engaging, SEO-optimized content on a regular basis Engaging Content That Ranks The days of keyword stuffing and unreadable SEO content are long gone. Search engines are all about search intent.   Your audience has questions - you've got answers.  Understanding the search intent of your users and providing high-quality, value-packed content is the best way to engage and build trust.   Our writers create thoughtful, educational, and entertaining articles that rank well in search engines. If you've worked with other writers before, you know this is a difficult balance to achieve. An End-to-End Solution We've got this. We handle the entire content process for you and keep you updated every step of the way. You’re finally free to focus on your business. Keyword Research Content Strategy Content Mapping Writing Editing SEO Optimization Publishing Optimization A Proven Growth Strategy You've probably heard it before, but content is queen. Content marketing is a proven way to create awareness, build trust, generate leads, and increase conversions. That said, aimlessly creating content won't generate a waterfall of customers. Content marketing needs thoughtful planning and great execution. That's where we come in. Our content strategy will help you grow. We meticulously plan every component of every post, and we monitor Google’s endless evolutions to ensure your content stays relevant. The result: an emotional connection with your customers that keeps them coming back time after time. more leads % Businesses using blogs as part of their content marketing... --- ### Contact > Want more revenue? Get a free strategy call to find out how we can help you grow. Don't wait! - Published: 2017-06-19 - Modified: 2025-01-09 - URL: https://sparklite.co/contact/ Contact Us Book a Free Strategy Call Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Company *Website *Which services are you interested in? *SEOContent DevelopmentEmail MarketingWhitelabel SolutionsAdditional information Submit Get In Touch Questions? Feel free to email us with any questions and we'll get back to you! info@sparklite. co 6001 W Parmer Ln Ste 370 PMB 26725, Austin, TX 78727 --- ### About > Small Ageny. Big Results. Sparklite is a digital marketing agency that helps eCommerce and online businesses grow. - Published: 2017-06-19 - Modified: 2025-01-08 - URL: https://sparklite.co/about/ About Us Small agency. Big results. Who We Are Sparklite is a digital marketing agency that helps eCommerce and online businesses grow. We use a candid no-BS approach focused on giving you insights and growth, not fluff. In short, we connect with your customers to drive your business toward your goals. Our Values Drive Revenue First Our top priority is driving results. If we aren't making you more money than you're paying us, we're failing. It's that simple. Full Transparency We pride ourselves on candid, transparent communication every step of the way. We want to educate you, too. You’ll learn the hows and whys of what we do to get results. Bigger Isn't Better Big agencies often come with big price tags, bloated teams, and mediocre results. We’re a small, agile team that you'll get to know on a personal level. Ready to grow? Book a free 30-minute strategy call to see how we can help. Let's Talk --- ### Home > We’re a data-driven digital marketing agency focused on sustainably growth for e-commerce businesses. We've driven millions in revenue for e-com - Published: 2017-06-19 - Modified: 2025-01-08 - URL: https://sparklite.co/ Your digital marketing partner to Accelerate Your eCommerce Growth We're a data-driven digital marketing agency focused on sustainably growing your customer base. Get Started What We Do Search Engine Optimization We combine on-page and technical optimizations with a thoughtful content strategy to bring your website more visibility than ever. Learn More Content Development Our leading-edge approach leverages emotional connections to keep your customers coming back time after time. Learn More Email Marketing Our experts will optimize your email marketing efforts to generate more leads and conversions. Learn More Happy Customers We've driven millions of dollars in revenue for our customers, and they keep coming back for more. "We have already reaped huge benefits" "We have already reaped huge benefits from what Sparklite was able to do for us and we are looking forward to what’s to come! We highly recommended their services to anyone seeking professionalism and a superior product. Garrick Hutchins Alliance Entertainment Group We can help Book a free 30-minute strategy call now. Let's Talk --- --- ## Posts ### Hello world! - Published: 2022-04-26 - Modified: 2022-04-26 - URL: https://sparklite.co/hello-world/ - Categories: Uncategorized Welcome to WordPress. This is your first post. Edit or delete it, then start writing! --- ---