CASE STUDY

InPower Coaching

InPower Coaching helps organizations build stronger teams through engagement and empowerment coaching. While their mission resonated with clients, they weren’t getting enough leads to fuel their growth goals. They partnered with Sparklite to boost their lead generation through SEO, needing everything from content strategy and optimization to technical improvements to help potential clients find them online.

Increase in organic traffic
0 %
of leads from organic traffic
0 %
Keyword rankings on page 1
0
ROI on SEO
0 x

The Results

We took a comprehensive approach to boost InPower’s search visibility: identifying untapped ranking opportunities in the coaching space, optimizing service pages, refreshing outdated blog content with current insights, building a strong network of internal links, and fixing technical roadblocks that were holding back their rankings.

The impact? SEO now generates over 50% of InPower Coaching’s new leads, delivering a 1000x return on their SEO investment.

"They’ve been the ideal partner"

I’ve enjoyed my partnership with Sparklite over several years now as they’ve helped me strategize a successful, SEO-based lead generation campaign that now accounts for well over half my business. They’ve been the ideal partner to help me refine my online presence through site upgrades and transitions demanded by ever-changing technology and digital marketing best practices.
Dana Theus
CEO, InPower Coaching

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