CASE STUDY
Collin Street Bakery
Collin Street Bakery is a family-owned and operated bakery that’s been baking world-famous desserts since 1896. Sparklite was a key player in growing Collin Street Bakery’s e-commerce presence and helping transition their customer acquisition from direct mail to digital channels.
Increase in email revenue
0
%
Of new customers from digital
0
%+
Increase in BF/CM revenue
0
%+
The Results
Collin Street Bakery transformed their business by looking beyond traditional direct mail and investing heavily in digital marketing. The shift paid off dramatically – they now acquire over 90% of new customers through digital channels, slashing customer acquisition costs while reaching a broader audience than their old direct mail campaigns ever could.
"I highly recommend Sparklite to any person or business that is looking to increase online revenue. They are very smart e-commerce experts that demand process-driven results. I’ve had the pleasure of working with them for almost 4 years at Collin Street Bakery. They are always team players, willing to work hard and use their expertise to bring value and innovative ideas to any project."
James Manning
CMO, Collin Street Bakery
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